FOREVERMARK NEWS
FOREVERMARK LAUNCHES IN TURKEY
London (7th May 2014), Forevermark, the diamond brand from The De Beers Group of Companies today announced its expansion into Turkey with the appointment of local licensee partner, Zen Diamond. From the beginning of this month, Forevermark diamonds will be exclusively available in 25 Zen Diamond stores in the key cities of Istanbul, Antalya, Ankara, Samsun and Mersin.
To mark the launch, Zen Diamond hosted media and VIPs at a glittering event in Istanbul. Speaking at the event, Forevermark CEO Stephen Lussier remarked, “We only work with partners of the highest calibre; Zen Diamond share our passion for beautiful, rare and responsibly sourced diamonds and are committed to building the Forevermark brand in Turkey. We are delighted to have them on board and look forward to introducing Forevermark into this exciting market with them. We expect the brand and our unique promise of quality and integrity to be very well received by the discerning consumers of Turkey.”
Forevermark continues to go from strength to strength; the launch in Turkey follows the ongoing, successful expansion of the brand across Asia, North America, the Middle East, Southern Africa and most recently, Australia. More than 1,320 retail outlets across five continents now sell Forevermark diamonds and the brand recently inscribed its 1 millionth Forevermark diamond.
Emil Güzeliş, Chairman of Zen Diamond adds, “It is an honour to be working with Forevermark, the world’s leading diamond brand, as their licensee in Turkey. Zen Diamond dedicates itself to diamonds; we are the leaders in diamond jewellery manufacturing, retail and export in Turkey, so this is a fitting partnership for us. We are proud to be one of the selected jewellers exclusively providing the world’s most beautiful diamonds – Forevermark diamonds – to our clients. I am sure this will be an important market for the brand.”
Forevermark diamonds will be available in a range of designs including the Cornerstones™ and Forevermark Setting™ collections as well as Zen Diamond’s own unique diamond jewellery designs.
ABOUT FOREVERMARK
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is a diamond brand from the De Beers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of diamantaires; and are exclusively available from select jewellers.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from the De Beers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities – cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to www.forevermark.com
